Anytime customers enter a fashion store for the first time to purchase a dress or any other fashion item, they are always asking themselves, why should I select this brand over the one next door?
People need a good reason to buy from a business, and choosing a fun, fascinating, and trustworthy name is one approach to quickly convince your potential customers to buy from your fashion brand.
Howeverโunless you decide to save time and buy a brand nameโchoosing a fantastic name is not a simple duty, so today, we’ll teach you how to develop a strong name that seamlessly expresses your company’s fundamental essence.
Three Crucial Steps in Selecting the Best Business Name
Know Your Brand
Your brand identity is the most significant part of your companyโbesides your products and servicesโsince it influences how customers interact with your fashion company. Understanding your brand is therefore essential while naming your company.
Take, for example, the consultant company, Accenture. What do you feel when you see, read, or hear the name? To begin with, it has a smooth, elegant, and high-end tone. This works pretty well for one of the world’s leading consulting firms.
A typical digital device, such as Amazonโs Alexa or Appleโs iPhone, would not have been named the same way since it wouldnโt fit with their identity or what they want to accomplish.
Consider Several Name Ideas
This is the interesting part! If you have a naming team, gather everyone together, grab some markers, notebooks, and a whiteboard, and start writing words that align with the identity of your business. Remember that brainstorming is not the same as analysis. At this point, judging names is not necessary. Simply open up your imagination and go with the flow.
Here are some naming tools thatโll make your brainstorming smoother:
Thesauruses
Visual names, frequently with a color component
Industry slangs
Rhyming words
It is important to include people of all ages in your brainstorming process because they have varied perspectives on whether your fashion brand should use a modern, trendy name or a traditional and classic one.
At the conclusion of your brainstorming session, ensure you come up with 200 potential names, including those you feel arenโt good enough, since theyโll give you enough potential options to evaluate in the next phase.
Evaluate and Validate
How we all wish that the name you’ve selected as your top pick from the available options is the outstanding company name you’ve been looking for! However, there are a few critical conditions your ideal name must pass before you can celebrate.
Validating your name is the best way to determine whether your desired business name is viable for your business.
So be sure to evaluate and validate through:
Feedback From Your audience: When it comes to establishing the legitimacy of your company name, customer feedback is crucial. And you can accomplish this by obtaining honest evaluations of your preferred brand name from loved ones, acquaintances, or even strangers.
Checking for a Strong Domain Name: Businesses today need to have a fantastic website and, therefore, a strong domain name. You need to verify that your selected domain name is still accessible. In an ideal scenario, you should be able to easily reach nameofyourbusiness.com. However, this is rarely the case, as you may have to pay a high price for it.
Trademark Availability: Although you may not enjoy this process, it can save you a lot of problems in the future. The majority of common words are already trademarked in some way or another. Enlisting the assistance of legal counsel would go a long way in helping you trademark your name and avoid trademarked names.
Conclusion
Brand names may boost sales and improve your brand’s financial performance, which makes them the game-changing tools your company needs to surpass its rivals. Choosing a brand name that accurately captures the essence of your company’s personality is a great way to attract potential consumers.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
